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Albert Ellis’s approach is direct and very difficult to dispute on a rational level, and believe me, that is what a client needs and wants.  Even although it can take time albeit a relatively short time to realise it.  Ellis says it how it is.

That is refreshing.

He gets you thinking.  In my view, he brings a very much needed clarity to the field of psychology.  He unties a problem swiftly and skilfully.  Of course some people will not like his directness.  Why not?  I would suspect that they would be better with a pat on the head and a sugar lump.  He challenges neurotic thinking as lazy and childlike and efficiently gets results.  Some would say that he is forcing his rational way of thinking upon you.  I would say that he is giving you a golden opportunity for you to think in a way that works.